Events

Hum Style Awards

HUM STYLE AWARDS

I have to confess, I have been a skeptic, a non-believer and even a critic of the Hum TV Fashion Weeks. Not because they’re badly executed, because they aren’t but I always felt the show was geared more towards creating…

Boulevard One

IN CONVERSATION WITH BOULEVARD ONE

Boulevard One, founded by Sadaf & Niti, is perhaps one of the most anticipated exhibitions to take place in Dubai playing host to some of the top designers of Pakistan. We got talking to the entrepreneurial duo and this is what…

Team

HERSELF: AN INITIATIVE FOR WOMEN

A hot day in Ramadan a few days back was a big day for the women at PITBs (Punjab Information Technology Board) entrepreneurial wing. After months of research they launched a new initiative, Herself-to empower, mentor and train girls in Tech….

Namal College Mianwali

TAKING EDUCATION HIGHER

From the time we were elated to be a part of the Tiger team in school which helped generate funds for Shaukat Khanam Cancer Hospital, till now when we were invited to be A Friend of Namal, we have believed…

Pepe Jeans AW15 pre-collection display at the launch in Lahore (2)

PEPE JEANS LATEST COLLECTION

We are fans of Pepe Jeans mostly because of its spot on trend, fun and the variety is enviable. So, we were excited when we heard that the brand was launching their pre-collection Autumn/Winter 2015. The latest collection by Pepe…

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BIRTHDAY BASH: HAMAYUN SAEED

If you don’t already know, (and we don’t know how would you NOT know, since it has been EVERYWHERE!) Hamayun Saeed recently starred in one of Pakistan’s most coveted films Bin Roye. Bin Roye was released on July 16, 2015…

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PINK CHIFFON AT RAWAJ

Pink Chiffon is a fashion brand that is the brainchild of US based designer, Ashraf Feerasta Daredia. The brand focuses on bringing today’s women elegant and trendy Eastern wear ensembles that are in-line with the current trends at affordable price points….

Khaadi Home Lahore

KHAADI HOME, LAHORE.

Khaadi Home has finally opened its doors in Lahore, Fortress Square. On its opening day a 50% sale was announced on selected items until stock lasts. It surely was an excellent strategy which proved to be very popular as the…

9Lines at Latelier Islamabad

LATELIER ISLAMABAD

23rd May 2015, Fashion Day Out, marked LAtelier’s five years in the industry. To mark this day Pakistan’s premier multi-brand store held a one day exhibition featuring brands from London, Karachi and Lahore for the first time in Islamabad. The…