Heart to Heart

Saira Awan

HEART TO HEART: SAIRA AWAN MALIK

Lately, the radical change in shopping trends, especially in Pakistan, has grown at an astounding rate.  Although, a late entrant into the business of e commerce and online shopping, Pakistan has brought a paradigm shift in the fashion industry and is…

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HEART TO HEART: SAIRA FATIMA SADOZAI

So what do you do if you graduate from PIFD with a gold medal? Furthermore, if you hold the highest CGPA and are awarded a scholarship on behalf of LSA? Well if you are just anyone, you will probably think…

OM PURI

HEART TO HEART WITH OM PURI

I have no words for the loss of not only this great actor, but a great man. He was talented, witty, funny, humane and if you have ever heard him speak then you probably know that he was supremely intelligent. OM…

JULKE leather

WATCH OUT FOR: JULKÉ

Pakistan fashion scene got its major breakthrough back in mid 2000s. But it took almost a decade for the word style to get redefined. Today, women are clear about the fact that to look stylish, you need a lot more…

Umair Naeem

CONVERSATION WITH UMAIR NAEEM

“The biggest challenge I had to face, when I embarked on the journey of my latest book, was not to take the story to its completion but to get the right publisher”. Umair Naeem is a Pakistani author who has…

Frieha Altaf

IN CONVERSATION WITH FRIEHA ALTAF

Upholding an unprecedented status within the fashion and entertainment industry, Frieha Altaf isn’t just a name, but a brand synonymous with grandeur, elegance and unparalleled vision. “When I started off 30 years back, I didn’t anticipate that this industry would…

Ali Zafar Playing Grand Piano

ALI ZAFAR – THE ROCKSTAR

‘I knew from the start what I wanted to be. I dreamt it, foresaw it, visualised it and worked towards it very hard’, says the extremely confident, determined and charismatic Ali Zafar as we sat down to talk about his…

Huma and Amir Adnan

HUMA AND AMIR ADNAN

He loves creating something from nothing. He feels he is more of an entrepreneur than a designer. She loves recreating her personal style on clothes and vacationing. Together they love the business of fashion. Together they are the power couple,…

Bunyad Foundation, Shaheen Attiq ur Rehman

BUNYAD FOUNDATION

Shaheen Attiq-ur-Rehman: ‘The only way to fight poverty is through Education’. I first met Shaheen Attiq-ur-Rehman two years ago on a chance encounter, where I dropped by her place with a friend who was working for her. Being fairly shy…

Faraz Manan

THE NEW WONDER BOY OF FASHION

With 8 shows under his belt this year, 4 fabric collections and over a 100 bridal orders for this season only, Faraz Manan is clearly the new wonder boy of Pakistan fashion. We speak to him about his struggles, the…