A little retail therapy can go a long way, but if you're budget shopping then you have to make choices that are fashionable and wise. Since we're back to the grind with the new normal, the ache to shuffle your wardrobe is totally understandable, however nobody wants to spend a ...
Generation's Sohni couple breaks headlines by throwing the wedding of the century! This year we have seen numerous celebrities local and international throw some incredible and lavish weddings. However, the Generation's Sohni couple had something completely different in mind. They threw a zero waste wedding where they used trash to ...
We love working with our favourite celebs. So when it was time to style Hareem Farooq, we were elated. For Parchi's promotions, we naturally dolled up the film's actor and producer in 3 different looks. In her first and third look, Hareem wore outfits from Generation and her makeup and ...
Since most of you already have hit the sales and ridiculously splurged on the steamy January winter sales and stocked up on most of the hot-selling pieces for the next season, we applaud your pro activeness! And those of you who are still thinking, well now is the best time ...
THE Fashion week just came and went over the weekend, and everyone who has anything to do with fashion was in Lahore. There is no doubt or debate that PSFW is the numero uno of fashion weeks and PFDC is constantly trying to raise the bar, and successfully so. This ...
It is no secret, we love GENERATION. The design aesthetic, the quality, the fact that they produce so many lines but in limited runs to give customers exclusivity all appeals to us. Recently with the FPW16 collection, GENERATION knocked it out of the park, however at the DARAZ fashion week we ...
'The dot that went for a walk', GENERATION's FPW16 collection is a celebration of movement and motion. Based heavily in cottons, the clothes are innovative, contemporary and very feminine (without being floral!). We headed over to GENERATION HQ to meet Khadija Rahman, the powerhouse behind the brand and to see ...
Pakistan is a beautiful country with a lot to offer, unfortunately sometimes not so much for a woman as for a man perhaps. Have you ever tried walking on a road without having met atleast a dozen eyes look at you and wonder where you are going, what you do ...
What are you looking for? Something to wear to college? Do you need new clothes for work? Are you attending a birthday or a wedding? It might be a challenge going all over town to look for clothes for different occasions which is why we went to raid GENERATION store ...
She is young, charming, entrepreneurial and very well grounded. We sat down with Khadija Rahman, Creative Director of GENERATION who is one dynamic business woman and a hands on mom! SS: How old is GENERATION? KR: It started off in 1983, so its about 32 years old! SS: How did it start all ...