Ayesha Hashwani for So Kamal 2015

Kamal Textiles, one of the oldest textile manufacturing houses dating back to 1950. The company has been exporting textiles for long and boasts some of the premiere brands in it’s list of international clients. The local retail brand ‘So Kamal‘ the brainchild of the Creative Director Erum has been around for a few years too and has made its mark by providing the clients with quality home textiles and recently unstitched and stitched fabric. The designer lawn, which is also yet another successful venture by Kamal textiles was started a few years back with a collaboration initially with Elan and then Zara Shahjahan.

This year, the brand has collaborated with Ayesha Hashwani the Karachi based designer and the Lawn is all set to be launched as soon as the season kicks in. If you follow Pakistani fashion you probably already know who Ayesha is, but just a slight chance that you don’t, not only has she been designing for years now, her flowing silhouettes are almost trademark Ayesha Hashwani. Recently, the embellished capes became a rage this Winter, the absolutely must flaunt item after she showed them at the Fashion Pakistan Week and you may recall fashionistas wearing them on Red Carpets and high profile events all over!

Never the one to cut corners, So Kamal trusted Guddu Shani to execute the campaign this year with Sara Sarfaraz as the face of the campaign. The shoot took place in everyone’s favourite go to destination, Thailand. Here is a first glimpse of Ayesha Hashwani for So Kamal 2015.

Ayesha Hashwani for So Kamal 2015 Ayesha Hashwani for So Kamal 2015 Ayesha Hashwani for So Kamal 2015 Ayesha Hashwani for So Kamal 2015

Written by Sadaf Zarrar
Founding Partner