Bebek Turkey is all set to open doors to customers in Pakistan after success in Florence, New York and Istanbul. An exhibition is due to take place at Labels in Karachi soon and their clothes will be available for sale online for local and global sales. Not tooooo sure if I’m completely hot on the online store given I’ve never really experienced the brand first hand. I guess the owners are trying to get that experience through the Exhibition and then maintaining racks at various stores across the country. Honestly, If I were them, I would consider pop up stores in Lahore, Karachi and Islamabad… For maybe a month or two each so people get comfy with the brand and then push their online sales.