And speaking of positive initiatives… Damas , the leading international jewelry retail brand in Pakistan, has joined hands with the Pink Ribbon initiative to raise funds for the first breast cancer treatment facility in Pakistan. A lavish spread of jewels has been exclusively created by Damas’ seasoned designers and goldsmiths to highlight the cause of breast cancer awareness across Pakistan, a disease that kills nearly 40, 000 women in Pakistan each year.

The luxury jewelry house has assembled elegant sets of necklace, bracelet, ring and earrings featuring sumptuous diamonds, sapphires, rubies and emeralds masterfully set in white gold.

DAMAS PINK RIBBON JEWELRY:

DAMAS PINK RIBBON JEWELRY

There is a wide variety of designs to choose from: an all-diamond whose brilliance only heightens the appeal of even a simple white dress, an opulent gold pendant complemented by the lustrous beauty of diamonds and many others.

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Written by Sadaf Zarrar
Founding Partner