HSY Lawn 2015 is yet another that we’re supremely excited about. We have been following the campaign evolve from week to week and we went behind the scenes with HSY in Dubai during the shoot with supermodel Mehreen Syed and the ace stylist/photographer duo Ather Shehzad. The collaborative Lawn campaign is now set to be revealed on 6th March in Lahore [RAJA Sahib] and Faisalabad [House of Ittehad, Kohinoor Doburj Plaza], which will be followed by a preview event on 7th March at Sanaullah in Karachi.

For the new collection, HSY’s inspiration comes from several cross-cultural influences, which have been manifested in designs that are chic, classic and timeless. The collection is being introduced in 15 distinct designs in 2 color variants each. Based in a diversity of fabrics  including lawn, chiffon and jacquard, the collection features an energetic colour palette with hues of warm indigos, blues, fresh pinks, greens and ochres which are ideal for the summer season.

If you’re an HSY, Mehreen Syed and Ather Shehzad fan, consider yourself in fashion heaven!

HSY Lawn 2015

HSY Lawn 2015 HSY Lawn 2015 ITTEHAD Lawn by HSY (13) HSY Lawn 2015

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Written by Sadaf Zarrar
Founding Partner