The Zara Shahjahan Brand is going places… Tell us about your show in London recently.
Fashion Parade was a fascinating experience. Showcasing at Kensington Palace itself was enthralling. The event was organized by Encyclomedia PR who also got us on board. Love Bug in london was exhilarating because not only did I get to work with great international models but also represent Pakistan in front of a multi-cultural audience. It was an honour. We had an exhibit at Aashni & CO and have had multiple orders from UK for Love Bug after the showcase. We already have a client base in UK who have been ordering directly so that worked out well.
What does participation in Lakme India Fashion Week mean to you?
Its an honour to be a part of such an esteemed platform. LFW is renowned across the subcontinent and with seasoned designers on board, we are really excited about showcasing Pakistani fashion alongside. Indian Fashion is strong and has a very distinct feel to it. The industry is well-established owing its growth to seasoned designers. Bridals are a significant part of the Indian industry and that is what we usually identify Indian fashion with. Zara Shahjahan exhibits regularly in India. We stock at PFDC in India and time and again visit to hold exhibitions. Our clothes are very well received over there as Zara Shahjahan’s aesthetics are something very fresh for the Indian consumer.
I shall keep my best foot forward and showcase Vintage Florals. It is something i am passionate about and good at. However, this time around we are doing Fusion Bridal Wear. Its a fresh take on bridals where eastern embellishments are infused with western silhouettes to create a fusion collection. With every collection I hope to evolve and experiment with my work. However, it is necessary for a designer to stick to their forte and design philosophy.