Do not be mistaken by the title. This is not a post about a fashionista who’s been spotted wearing clothes hot of the ramp, it is about a more pertinent question that haunts most prêt-à–porter customers. When will I ever (if ever) be able to see the clothes I fell in love on the ramp in reality, available for purchase.
We turned to Fahad Hussayn, the one designer who has aggressively shown his collections throughout the season… In the last quarter only, Fahad presented at three of the biggest fashion forums including PFDC Swarovski Crystal Couturiers, Telenor FPW Fashion Week and PFDC Sunsilk Fashion Week. It made sense to ask Fahad how he was intending on bringing all this fashion to life for the customers… Fahad who we know has tried various approaches to retail in the recent past was firmly committed to ensuring that all of his designs both luxury prêt-à–porter and prêt-à–porter were available to the customers before Eid.
‘We have just wrapped a shoot with the fantastic Maram Abroo, and our collections will be available for pre-booking online at http://www.fahadhussaynofficial.com/, as early as 15th of May’, Fahad said. ‘While all our prêt-à-porter separates will be available on our racks at Ensemble and Labels starting Ramzan, we’re introducing prebooking especially for our international clientele since it takes longer to process international orders and we want all our customers with their clothes well in time for Eid’.
The online pre-booking is also available to the local Pakistani customers in case they can’t wait for the collection to come to stores! For now, here is a little teaser of whats to come online soon!
Click on the images to open gallery: