Pakistan fashion industry’s favourite new venue seems to be India. After the recent showing of three leading Pakistani fashion designers Zara Shahjahan, Sania Maskatiya and Rizwan Beyg at the Lakme Fashion Week, the Trade Development Authority of Pakistan lovingly known as TDAP is set to host ‘Lifestyle Pakistan’ at Pragati Maidan in Delhi from 11th – 14th September. Representing Fashion Pakistan’s presence at the event will be the most exclusive designers from within the council and administrative faculty; namely, Sanam Chauhdhri (chairperson), Wardha Saleem (CEO), Deepak Perwani, Mehreen Noorani, Adnan Pardesy, Misha Lakhani and Ahsan Nazir, who will partake in the Lifestyle Expo.
The exhibition isn’t limited to clothing though… It will also feature Pakistan’s finest textiles, leather, fashion accessories, handicrafts, engineering and agro products; followed with the display of Pakistani cuisine, and B2B meetings arranged with Indian importers. Let’s hope the expo helps the cultivation of Pakistan India ties, along with the trade links that have immense potential to strengthen and cater to a new round of opportunities.