Ather Ali Hafeez

Ather Ali Hafeez Sana Safinaz

Ather Ali is one of the more elusive designers – We have seen him, we’ve loved his work but there is barely anything we know about him. Forever the Boheme, Ather Ali’s fascination with malangs, sufis and the free spirited has always reflected in the work he has presented over the years and we love how he brings it to us in the most natural seamless way possible.

Here the veteran designer speaks to us about his collection for Fashion Pakistan Week Autumn Winter 2014 for Sana Safinaz.

What is your design philosophy?
Amalgamate a younger, bohemian spirit with Sana Safinaz’s refined vision of contemporary evolved women.

What are the key trends this season?

Mixing bold prints with vivid colors.

What is your inspiration for your presentation this season?
Bohemia, 70’s, beach, resort, fusion fun…

What should we expect to see at your show this season?
Bit of celebration, as its the first show of the Fashion week.

Which designer are you most excited to see (other than your own brand)?
Mohsin Ali for Sana Safinaz 🙂

What are you doing immediately after the fashion week ?
2 weeks away from Safinaz Muneer 🙂

Ather Ali for Sana Safinaz Sketch

Written by Sadaf Zarrar
Founding Partner