find the And what a fabulous find that has been… Not only is it shoppers heaven the crew behind the store is easily accessible for information, questions, queries you name it. Infact, the captain of the ship, Zahir Rahimtoola was kind enough to reach out and personally offer all possible help I might need. Now given that E-Shopping especially fashion labels are a fairly new phenomenon in Pakistan, you have to admire the gentleman’s vision. I am sure someday a lot of people will be looking back and thinking why they didn’t think of taking this risk first.

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Written by Sadaf Zarrar
Founding Partner