Inaaya Luna

You may remember how floored we were by Inaaya’s Spring Summer showcase earlier this year at Fashion Pakistan Week. While the brand has existed since 2012, it truly came of age and grabbed it’s due place in the spotlight in March this year . Many have attempted to work with local artisans and fuse ethnic handwork into their collections but none have so comprehensively managed to create such an impressive presentation.

While it was disappointing to not have Inaaya showcase at the Fashion Pakistan Week Autumn Winter 2014, we are absolutely delighted to announce that Inaaya’s new collection ‘LUNA’ is just around the corner. Described as the ‘Festival Collection’, LUNA takes inspiration from The moon – our lone natural satellite. The night – that enables the dreamer.  Luna – the goddess that celebrates those who are strong and passionate.



Written by Sadaf Zarrar
Founding Partner