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July 16, 2014by Sadaf ZarrarNo CommentsFashion Feature

JUJU HAIDER FOR SUBLIME BY SARA

Juju Haider for Sublime by Sara

If there is one fashion brand that genuinely embodies the designers personality, for me, it’s Sublime by Sara – Understated yet beautiful, fresh and accessible. Sara’s neon collection for PFDC Sunsilk Fashion Week 2013 was definitely one of my top 5 picks and I was supremely bummed when she sat PSFW2014 out. Well, Sara herself was in full action being the official spokesperson for Pakistan Fashion Design Council but she didn’t show a Sublime collection which is why when I got these images, I sat down to blog almost immediately.

Juju Haider for Sublime by Sara

JUJU HAIDER FOR SUBLIME BY SARA:

Keeping in line with her previous campaigns, Sara chose a ‘Real Woman’ Juju Haider for the Sublime pre-eid shoot. If you don’t know Juju (you must be living under a rock BUT) she is the ‘Go-To’ stylist in Pakistan today, the Creative Director at Toni & Guy and spearheads the show at Toni & Guy Islamabad with Shammal Qureshi. This campaign was shot by Faisal Farooqui at the Sublime Studio on MM Alam Road. The styling was done by Toni & Guy .

Juju Haider for Sublime by Sara Juju Haider for Sublime by Sara Juju Haider for Sublime by Sara

 

Campaign Eid Eid Collection Eid ul Fitr Fabulous Women Juju Haider Lahore Pakistan Sublime by Sara
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Written by Sadaf Zarrar
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