Juju Haider for Sublime by Sara

If there is one fashion brand that genuinely embodies the designers personality, for me, it’s Sublime by Sara – Understated yet beautiful, fresh and accessible. Sara’s neon collection for PFDC Sunsilk Fashion Week 2013 was definitely one of my top 5 picks and I was supremely bummed when she sat PSFW2014 out. Well, Sara herself was in full action being the official spokesperson for Pakistan Fashion Design Council but she didn’t show a Sublime collection which is why when I got these images, I sat down to blog almost immediately.

Juju Haider for Sublime by Sara


Keeping in line with her previous campaigns, Sara chose a ‘Real Woman’ Juju Haider for the Sublime pre-eid shoot. If you don’t know Juju (you must be living under a rock BUT) she is the ‘Go-To’ stylist in Pakistan today, the Creative Director at Toni & Guy and spearheads the show at Toni & Guy Islamabad with Shammal Qureshi. This campaign was shot by Faisal Farooqui at the Sublime Studio on MM Alam Road. The styling was done by Toni & Guy .

Juju Haider for Sublime by Sara Juju Haider for Sublime by Sara Juju Haider for Sublime by Sara


Written by Sadaf Zarrar
Founding Partner