Nida Azwer Eid ul Fitr 2014

As fashion powerhouses roll out their Eid collections, the latest announcement comes for Nida Azwer Eid ul Fitr 2014. Nida Azwer who has established herself as one of the leading designers in the country brings formal and pret a porter wear as well as a special capsule lawn collection for the customers this Eid.


This Eid, the Nida Azwer Atelier is all about diversity and accessibility, from our multiple collections to our newly launched accessories. With our prices starting at PKR 3’000, we look to cater to a larger audience through our standalone store in Karachi and Lahore. Further, given that Eid falls within summer this year and combined with client demand, we have specially designed a lawn based capsule collection of six distinct prints in a blend between some of our signature motifs along with more recent influences” Said Nida about the collection.

Nida’s collection Urban Jungle for PFDC this year showcased some of the most memorable pieces of the fashion week. Luckily the brand is introducing ‘diffused versions’ of this collection for Eid. I believe that would mean, that like Elan, we would be able to enjoy the prints on more wearable everyday pieces. Another stylish addition is the screen printed dupattas. I remember a time when everyone used to wear heavy dopattas with plain suits. Then the dopatta died… anyway, the new screen printed dopattas should be fun. I’m looking forward to seeing them. The Atelier’s formal and luxury pret collections are based in a rich variety of colours and hues, from the softer light teals, greys and whites to bright red and blues with designs in multiple silhouettes, from short length classic kurtas to their signature angarkhas, peshwas, panel shirts and summer jackets.

The formal and pret a porter collections will be available in stores in Karachi and Lahore as of 13th July onwards with the capsule lawn collection available in stores 18th July onwards.

Written by Sadaf Zarrar
Founding Partner