Uff. The posts you want to spend time on almost always get delayed. God bless the beautiful combination of backlog meets procrastination. However, better late than never and given how somethings turn out so well without planning, my post is beautifully timed for your Eid shopping. The House of Pasha ,  Pakistan’s finest quality luxury fabric manufacturers,  launched their first womenswear line titled ‘Noor by Pasha’ with the debut of their Eid Collection on 21st June 2014.

Things automatically catch my attention when they feature my favourite people and the amazing Sara Shahid being a consultant on this project was enough for me to take note. At the helm of design was the talented Sahar Noon who exclusively designed the prints and embroideries. If you’re going gorgeous but sensible this Eid, this fabric could well be your number one choice given that House of Pasha specially developed this bespoke fabric titled Flex Weave for the collection. I got my hands on my gorgeous suit and I can tell you it’s stretchy and drapes well and breathes… essentially it’s the fabric you need for a muggy mid Summer eid.

Noor by Pasha

Check out some of their gorgeous summery designs below!

Noor by Pasha Noor by Pasha Noor by Pasha Noor by Pasha Noor by Pasha Noor by Pasha


Written by Sadaf Zarrar
Founding Partner