The new kid in the block, Sapphire is all set to bring it’s lawn offering to the customers at the Sapphire store starting tomorrow, 25th March 2015. Under the creative direction of Elan’s Khadijah Shah, the team at NFK shot Huma Khan, styled by Natasha Salon for the editorial and the catalog.
Khadijah has kept the creative teams distinctly different for Elan Lawn and Sapphire Lawn, with the Sapphire team comprising of young and fresh individuals and Elan Lawn being visualized by the experienced powerhouse Guddu Shani. The distinction is also visible in the lawn designs where with Elan Lawn one can see the depth of design and research and for Sapphire more on-the-go style solutions! Needless to say, she has smartly created room for both in wardrobes keeping the designer ethos same but differentiating distinctly in the final styling.
Sapphire Lawn will be available for customers at the Dolmen Mall, Clifton store starting 5pm, Khadijah, Nabil, Natasha and the core team will be welcoming (read: braving) the crowd in person. Given the prices start as low as PKR 2600, we’re expecting nothing short of a complete ‘sold out’ scene. Lahore customers will unfortunately need to wait till the coming month when the Gulberg flagship store is set to open doors to them.
VIEW THE COMPLETE SAPPHIRE LAWN 2015 CATALOGUE HERE