We heard of a fashion posse heading all the way to Wagah in this scorching heat a few weeks back. ‘Who in the world would do that?’, we thought, but then the answer was clear when we started receiving some candid BTS pictures from some of our favourite models about town… Hasnain Lehri, Sadaf Kanwal, Amna Babar, Mahum and Shahzad Noor were all part of what was to be one of the biggest follow up Summer campaigns. You’ve probably seen the billboards around town by now…
We reached out to Khadijah Shah and asked her about her thoughts on the shoot.
‘The idea behind the shoot was to showcase a group of friends back from college out on a road trip across Pakistan… We love doing new things, and always try bringing a fresher perspective – that really is the hallmark of the Sapphire brand. Our prints this Summer are fun and quirky and extremely wearable straight of the rack. The entire collection is light and fun and we wanted to bring that across in our shoot. This was the first time we showcased our menswear collection as well…’
It is heartening to see a brand with such bullish attitude in the market. Creating a bit of a stir, Sapphire is the latest entrant forcing the giants of yesteryears to take notice. We’re excited to see how things go… for now, we had fun anecdotes from this fashion bunch about their experiences in the scorching heat. Having gone through 18 cartons of bottled water, these fashion troopers showed unwaivering attitude and brought their A game.
STYLING: HAIYA BOKHARI | PHOTOGRAPHY: ABDULLAH HARRIS | HAIR AND MAKE UP: TABESH KHOJA AT NABILA’S