When you’re new to the game and aren’t quite trained to see things in a certain way, your opinion varies from the hoard in more than one ways… Pretty much what I have been feeling reading fellow bloggers and journalists who I had the pleasure of meeting at the PFDC Sunsilk Fashion Week.

Having attended the last two Fashion Weeks as a ‘Corporate Guest’, most of my observations will perhaps reflect a subconscious comparison to my experience then and now and while the critique will follow in this article eventually, I must commend PFDC and Sunsilk for their consistency and hard work.

Having attended the last two Fashion Weeks as a ‘Corporate Guest’, most of my observations will perhaps reflect a subconscious comparison to my experience then and now and while the critique will follow in this article eventually, I must commend PFDC and Sunsilk for their consistency and hard work. Any fan or critic will not hesitate to admit that pulling of a show of this scale is no walk in the park. And then to get 33 designers and textile houses under one roof for a period of 4 days without any major faux pas! Kudos ~ PFDC, HSY… Job well done. I personally loved the little hints of National Pride flowing through the shows with the National Anthem, Hasan Shehryar’s Speech… Nothing like a dose of Patriotism to keep me hooked.

Any fan or critic will not hesitate to admit that pulling of a show of this scale is no walk in the park. And then to get 33 designers and textile houses under one roof for a period of 4 days without any major faux pas! Kudos.

Anyway, having said all this… I would like to share a few ‘observations’ of a layman in this article, in hope that they could prove somewhat constructive in the years to come.
CROWD FLOW & MANAGEMENT.
While I would commend the bouncers on doing a fairly decent job of keeping the ‘crowd’ under control, I unfortunately cannot extend the same courtesy to whoever was responsible for planning the crowd flow for the shows.
It was just unfortunate that one would need to be pushed & shoved at three different check points to the entry of the hall. Starting with the main hall entrance where you had to queue outside, to the second entrance post red carpet and then finally onto the ramp area. It was chaos through and through on each day especially the last when I don’t know why but it seemed as if extra invites had been printed and floated.
By the time I got to the hall on Day 4 (post the initial wave of pushing and shoving), the reserved seats had been taken by some sorely rude women who insisted they were there first. In a hall where there were at least a 100 people over capacity, one got to experience the best of Lahori thudas and mukkas.

In a hall where there were at least a 100 people over capacity, one got to experience the best of Lahori thudas and mukkas.

Honestly, I found the ‘Apna card Hawa mein show kerein’ a bit offensive. But I can see the poor bouncers had no other choice… Nor was the ‘Ladies ko jaaney dein’ any more pleasant when you had to push past a mob of boys to get into the hall. Yikes!
SEATING PLAN.
Bloggers are not huge in Pakistan as yet, so it may seem whiney if I speak of the seats we got at the shows, but well for the lack of a better word, we did have nuisance value… The #PSFW Hashtag was super trending during the shows thanks to over enthusiastic social media buffs and unfortunately the fact that there were internet issues followed by bad angles made for hazy blurry instagram feeds and delayed tweets.
Personally, my seats as a guest have previously been better 🙂 When I was doing nothing but uselessly occupying a front row seat for entertainment.
VIEW FROM MY ‘RESERVED BLOGGER/MEDIA SEAT’

 

VIEW FROM MY ‘GUEST SEATS’
PR & MEDIA RELATIONS.
The one thing there is no whining about is the role of the PR Agencies. All three Catalyst PR, Latitude CRS and Lotus Pakistan seemed to be on top of their game. Having interacted more with Catalyst and Lotus, I have to say I was more than impressed with the timely press packs, the personalized welcomes and well generally the effort that was being made.
Being a fairly new blogger, it was quite pleasant to be recognized and known by name and face. The Media Passes were well handled, the crew was super polite and patient and pleasantly firm where needed. I’d like to give a special shout out to Nighat from Catalyst and Zubair from Lotus for being on top of their game and handling our customized queries in addition to the regular Fashion Week management.
TIME MANAGEMENT.

Perhaps the mother of all evils was the Time Management at Fashion Week.

Perhaps the mother of all evils was the Time Management at Fashion Week. I understand a 6.30 show starting at 7.30 but if you start at 8.30 you’re bound to have chaos… I think many a things I have whined about on top including seat management and crowd control were a direct consequence of that. Please please PLEASE, try being more disciplined about time… The euphoria of the shows apart, I believe it would reflect terribly on the foreign press and buyers given that we locals are quite accustomed to being ‘Fashionably Late’.
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More musings to continue… Some Good Some Bad. Mostly ramblings of a First Timer 🙂 Bear with me!

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Written by Sadaf Zarrar
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