The definition of Big however is ‘Old’ – The longer you’ve been in the industry, no matter how average, aged or over the hill… If you’ve survived you deserve a standing ovation.
|MATT DAEMON GIVES NAEEM KHAN A STANDING OVATION AT NYFW 2013|
Presentation no doubt is a very important part of the show. But clearly with the Pakistani crowd you need to take it a notch up. Essentially, for people who are there to ‘see’ fashion shows for entertainment rather than business, you need to ‘very simply put’ entertain them. As a consequence, shows that use bollywood numbers and jhatkas and dishum dishum are immediately a crowd favorite.
|MASALA IS AN EASY SELL ANYWHERE IN SOUTH ASIA|
I guess this is universal… perhaps applies to any industry, anywhere. Before I go on I must slap a big fat disclaimer here. I am by no means criticizing the designers. I personally think they showed great potential. But here’s the thing… If you know a few prominent fashion journos as your family friends etc chances are you’ll get a showcase in Sunday Magazine, be raved about in Express Tribune and Socialites will flaunt your accessories as they walk the red carpet basically you’ll just have it easier than the others. The point is some will be remembered thanks to gracious friends while others will be forgotten. AND if you’re really lucky the serious journos in the front row will get up, wave, and even scream out how proud they are of you as you take the final bow.
|ONE OF MY ALL TIME FAVOURITE FASHION GIFS|
This is perhaps the oddest parallel to draw, but in the fashion industry you have Mullas. Well not literally, but you know… like in religion the easiest thing to do is grow a beard and pull your shalwar up, the easiest thing to do being a fashion designer is up the quirk factor. Of course, how else would you show your insane creativity (clearly not through the collection).
|NOT EVERYONE CAN PULL OFF BETSY|
If you’ve attended a few fashion weeks especially in Lahore, you’ll know how it all ends. There will be confetti guns, perhaps fireworks (which practically burnt my hair this time around) A dozen hot men who will walk down the ramp shirtless or with shirts… doesn’t matter. Everyone will stand up applaud at the job well done which might I add it is because it is a mean feat to pull off all that’s been pulled off in the last four days. Managing the music, the media, the models, the designers, the shows, the crowd, the sponsors… you name it. It has all been pulled off once again and for all my insights (read: whining), if I can look forward to it… I am sure the world is too.
|FINALE FOR THE GRADUATE FASHION WEEK 2012|