fbpx
  • Home
    • Giveaways
    • Press
  • STYLE
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Makeup
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
No Result
View All Result
Fashion & Lifestyle Blog - Pakistani Fashion Blog | SiddySays
  • Home
    • Giveaways
    • Press
  • STYLE
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Makeup
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
No Result
View All Result
Fashion & Lifestyle Blog - Pakistani Fashion Blog | SiddySays
No Result
View All Result

ZAHRAA SAIFULLAH ON LAKME FASHION WEEK

August 20, 2014

Zahraa Saifullah , CEO Hello! Pakistan and had an insightful chat about Hello!, future of fashion, her vision for the publication and the recent collaboration with Popxo.com in showcasing Pakistani designers at the Lakme Fashion Week.

palatino; font-size: 10pt;”>I wanted to provide an international platform to showcase the best of Pakistan, not just in the field of fashion, but also lifestyle, sports, business, arts there are so many success stories which never get documented. Moreover, a publication like Hello! being the first international magazine to launch in Pakistan set new standards for magazines in the country and paved the way for other magazines to enter the market as well, which is great for Pakistan.

palatino; font-size: 10pt;”>I think the magazine works because it covers not just local content but also the best stories internationally, which the market responds really well to. We have a fabulous team from editors to art directors and they have mostly had their training from international Hello! head offices so it’s easy to maintain the international look and feel, which sets it apart from other publications.

palatino; font-size: 10pt;”>Priyanka and I found the idea of presenting Pakistani fashion on an Indian platform very interesting and so we collaborated with IMG Reliance to make it happen.

palatino; font-size: 10pt;”>Hello! Pakistan’s role is to work in conjunction with PopXO and IMG Reliance (organizers of Lakme Fashion Week) for doing the promotional activities related to the Pakistani designers’ segment at Lakme Fashion Week on August 20th, 2014. We have been working with PopXO in handling all the PR-related activities in Pakistan and getting Indian media’s queries answered by the designers. The process of designer selection was done by HELLO! Pakistan in collaboration with the Lakme team, where we sent them names of few of the most prominent designers and they did the shortlisting in order to present a diverse mix of Pakistani fashion aesthetic.  

palatino; font-size: 10pt;”>This is the first time that Pakistani designers are going to present their collections at Lakme Fashion Week. Considering that these designers represent few of the biggest names in Pakistani fashion, and they have significant demand for their designs in India, we have very high expectations for the success of their shows on the 20th and we hope it would be a great segment. 

palatino; font-size: 10pt;”>Yes. absolutely. I hope this will be a stepping stone for many more collaborations in the future. 

NYTimes .

Share120Tweet75Share30
AnonymousFox_nqd

AnonymousFox_nqd

Related Posts

EXCLUSIVELY ONLINE! THE GREAT SUMMER SALE FROM IDEAS STARTS MAY 9
Fashion Feature

EXCLUSIVELY ONLINE! THE GREAT SUMMER SALE FROM IDEAS STARTS MAY 9

May 9, 2022

We’re racing towards the end of the first half of 2022, and shall we gladly add that this is one of the most popular time of the year for some major retail therapy? Shopping becomes a refreshing experience when...

SNEAK PEAK INTO THE TRENDIEST EID COLLECTION FOR 2022
Fashion Feature

SNEAK PEAK INTO THE TRENDIEST EID COLLECTION FOR 2022

March 18, 2022

It’s that time of the year when women across Pakistan are in their super planning mode.With preps for Ramadan pretty much sorted, the most pressing matter at hand is planning the perfect Eid outfit! Because, let’s face it!We like...

DAY WEDDING LOOKS WITH SIDDYSAYS WEDDING SERIES
Fashion Feature

DAY WEDDING LOOKS WITH SIDDYSAYS WEDDING SERIES

February 18, 2022

For the SiddySays Wedding Series, we opted to talk about Day wedding looks because they look so dreamy and they somehow emanate laid back luxury vibes which we absolutely love. And when it comes to winter day weddings. And...

TOP 5 PICKS FROM IDEAS LUXURY PRET
Fashion

TOP 5 PICKS FROM IDEAS LUXURY PRET

December 30, 2021

Luxury Pret by Ideas is an impressive display of ready-to-wear collection. It is the perfect reflection of tranquil hues infused with exquisite embroideries on pure fabrics. Featuring solids, florals, geometrics, monotones with gotta and zari embellishments. This beautiful and...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular

  • pakistani designers

    TOP 5 PAKISTANI DESIGNERS FOR BRIDES ON A BUDGET

    302 shares
    Share 120 Tweet 75
  • 3 HIGHLY-ANTICIPATED UPCOMING DRAMAS IN RAMADAN 2022

    301 shares
    Share 120 Tweet 75
  • MERUB ALI BIOGRAPHY- AGE, FAMILY, AND CAREER INFO

    301 shares
    Share 120 Tweet 75
  • Biography Of Danyal Zafar – Age, Family, And Career Info

    301 shares
    Share 120 Tweet 75
  • 8 Famous Western Clothing Brands in Pakistan

    300 shares
    Share 120 Tweet 75

Instagram

  • Don
  • Deepika Padukone in Sabyasachi at Cannes. 
Styled by @shaleenanathani 
@deepikapadukone @sabyasachiofficial 

#DeepikaPadukone #Sabyasachi
  • @redahmisbah from @depilexgroup and @shammalq from @toniandguypk represented @revlonprofessionalpakistan at the “Revlon Professional Front Row Summit” in Madrid, Spain. Shammal Qureshi also assisted Toni & Guy’s international team backstage at the @ihawards for their presentation 

#DepilexGroup 
#redahmisbah
#toniandguynorthpakistan #shammalqureshi #frontrowsummit
  • Two things are trending right now; face masks 😷 (return of #Covid) and cute hair clips.
📷 @hyun_younsu

#Siddysays #Hairclips #Covid
  • Use ONE word to describe your 20 year old self 🥲

#SiddySays
  • It’s the perfect time for a bedroom refresh! Get these summer-worthy bed sheet sets from @ideashomeofficial at UP TO 70% OFF!

#TheGreatSummerSale  #TheGreatAreNeverLate  @ideasbygulahmedofficial @ideashomeofficial
  • The ever charming ace actresses wearing @waniyabyma ✨

@tnbtpr 
#WaniyaByMa #WaniyaByMehrAzam #Tnbtpr
  • 🤍🤍🤍

#ImamAliQuotes
  • What episode of Suno Chanda was this? 😍

#SunoChanda #IqraAziz #FarhanSaeed

© Copyright 2021 - All Rights Reserved.

No Result
View All Result
  • Home
    • Giveaways
    • Press
  • STYLE
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Makeup
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel