As some of my favourite designers put out their Capsules Collections for Eid this year, Zara Shahjahan Eid ul Fitr 2014 (being one of the faves) is following one smart retail strategy. The designer who has recently opened her flagship store at Gulberg Galleria in Lahore is launching a two pronged Eid collection. Zara Shahjahan Cotton Pret Eid 2014 and Zara Shahjahan Eid Luxe 2014 catering to the demand for semi formals as well as formal Pret a Porter.
Now for anyone who wants to go designer this Eid but doesn’t want it weighing down too much on the pocket. This clearly is the one to watch out for. The cotton pret collection consists of digitally printed lawn with various inspirations. Exquisite ikat inspired prints paired with ethnic details and embroideries as well as aztec prints styled with accent florals.
The Zara Shahjahan Luxe collection is formal luxury pret with a soft color palette with white, cream, dust gold and pale pink as the ruling shades. Nets and lace with in house embroideries done all over the fabric give the plain surface a multi-dimensional look. All embellishments have been designed and produced in house with exquisite french knots, sequins and stones.
Enjoy these fabulous images from the Zara Shahjahan Eid ul Fitr 2014 Collection till you can get your hands on one (or more).
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