Tell us a bit about the Farah Talib Aziz brand philosophy? Farah Talib Aziz’s work exuberates effeminate opulence, garnished with her signature embroidery and floral motifs. Her design philosophy is to magnify femininity, with the help of regally draped cloth and expert artisans, while maintaining a form of elegant sophistication. ...
Zara Shahjahan is a name synonymous with quality high-end luxury fashion. Recently, we got the exclusive chance to see the entire design process for her upcoming lawn, first-hand at her factory. The Zara Shahjahan factory is located in the industrial area of Lahore and boasts more than 200 plus workers. Her ...
HSY Lawn 2015 is yet another that we're supremely excited about. We have been following the campaign evolve from week to week and we went behind the scenes with HSY in Dubai during the shoot with supermodel Mehreen Syed and the ace stylist/photographer duo Ather Shehzad. The collaborative Lawn campaign is ...
