fbpx
  • Home
    • Giveaways
    • Press
  • STYLE
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Makeup
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
No Result
View All Result
Fashion & Lifestyle Blog - Pakistani Fashion Blog | SiddySays
  • Home
    • Giveaways
    • Press
  • STYLE
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Makeup
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
No Result
View All Result
Fashion & Lifestyle Blog - Pakistani Fashion Blog | SiddySays
No Result
View All Result

HOW IS LAWN DESIGNED?

March 2, 2015

Zara Shahjahan is a name synonymous with quality high-end luxury fashion. Recently, we got the exclusive chance to see the entire design process for her upcoming lawn, first-hand at her factory.

The Zara Shahjahan factory is located in the industrial area of Lahore and boasts more than 200 plus workers. Her design team comprises of Zara herself as the Creative Head and CEO, Asim Mehmood [Head Designer], Qanoot [Head of Pret], Mehwish [Coco Head/Assistant Lawn Embroideries], Roma [Head Orders], Waqas [Textile Designer Head], Seher [Designer Pret & Couture], Khushnuma [Artist], Ahsan [Graphic Designer] and Amna [Textile Designer].

As newbies, we were colossally unaware of the process and the diligence that creating a lawn design requires. For us, it was something that every other designer was doing. So how hard could it really be? But honestly, Zara Shahjahan showed us through first-hand experience what it means to conceive and develop lawn and the daunting process that accompanies. We went through the nitty-gritties of the lawn making and trust us, if your read this, you’ll think 30 times before chucking a lawn jora aside without a care.

Here is what we learnt:

Inspiration:

Zara Shahjahan Lawn - Inspiration Board

The process begins with an inspiration board. Here, Zara and the team compile a collage of images that have inspired or attracted them and will eventually form the inspiration for each individual design. This could be anything under the sun from chinaware, handbags, shoes, patterns you name it.

Key Motif:

Zara Shahjahan Lawn - Sketches

Next up, the artist translates this inspiration board under the designers guidance to develop motifs. This is meticulous work and requires attention to detail as well as incredible aesthetic and skill. In Zara’s case, the artist Khushnuma is a trained fine artist from the National College of Arts who has worked closely with her in developing the key motifs for the Zara Shahjahan Lawn 2015.

Outfit Sketch:

Zara Shahjahan Lawn - Sketches

The motifs are then placed on sketch that determines the design/silhouette of the outfit. It gives the team a clear outlook of what the final look will be like including the sleeves, the collar, the borders et al… How the patterns come together and which pieces goes where.

Digital Development:

Zara Shahjahan Lawn - Sketches

This is the part where the physical design is translated into digital and the colors are corrected, fixed and/or changed to what looks best. Also, the lawn patterns are developed taking the motif forward… The colour variations are also developed at this stage so if you see a design available in three colours at retail, it is done here.

Embroidery Sketches:

Zara Shahjahan Lawn - Sketches

Given the embroidered embellishments are now an integral part of a lawn outfit, an old school ‘khaka maker’ draws out each pattern to the minutest detail. Which is then sent for punching…

Punching:

Zara Shahjahan Lawn - Sketches

Punching process allows the machines to read the embroidery design and to create and produce embroideries as visualized by the designer.

Print-Outs:

Zara Shahjahan Lawn - Sketches

Large prints of the design give the designer a clearer picture of the final outfit before it is sent for printing. These print outs also function as a guide to the printer for colours and motif reference.

Printing/Sampling:

If finalized, the outfit is then sent for a sample print. The sample print is taken to check quality of the cloth and the feel of the design on the actual outfit. If this is also approved then the design goes for mass printing. Your favorite lawn outfit is now ready to be stitched and worn however you like!

Zara Shahjahan Lawn 2015

If you didn’t know, The Zara Shahjahan Lawn 2015 will be available mid March.

Sadaf Zarrar,  </script> Zara Shahjahan” width=”750″ height=”366″ /></p><div class=

Share121Tweet76Share30
Foha Raza

Foha Raza

Related Posts

GULAHMED’S KHADDAR SUITS: WINTER UNSTITCHED FASHION FOR EVERY OCCASSION
Fashion

GULAHMED’S KHADDAR SUITS: WINTER UNSTITCHED FASHION FOR EVERY OCCASSION

December 16, 2022

Khaddar fabric is good for winters because it is a thick, heavy fabric that provides warmth and insulation. It is made from 100% cotton, which is a natural, breathable material that allows the skin to breathe and stay comfortable...

OUR FAV MOMENTS FROM LUX STYLE AWARDS 2022
Fashion

LUX STYLE AWARDS 2022: FASHION NOMINEES & WINNERS

November 27, 2022

The most coveted Lux Style Awards 2022 were set to showcase, honor and celebrate the Pakistani fashion, film and TV industry for their hard work and resilience to entertain their audience in a total of 27 categories. And today,...

THE BIGGEST WINTER 22′ SHOE TRENDS
Fashion Feature

THE BIGGEST WINTER 22′ SHOE TRENDS

November 23, 2022

The trendiest shoe trends this fall are definitely not boring, even though they might remain the same for most parts. But with the 90's making a huge comeback, fashion nostalgia has put a spin on long-forgotten fashion. We just...

STYLE YOUR CLOSET WITH THESE 3 PRET LOOKS
Fashion Feature

STYLE YOUR CLOSET WITH THESE 3 PRET LOOKS

August 24, 2022

The summer warm weather formula to styling ethnic wear can be amped up if you're looking to step up your game and experiment with personal style. Since it's not easy to keep warm and humid weather at bay, but...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular

  • TOP 5 PAKISTANI DESIGNERS FOR BRIDES ON A BUDGET

    2774 shares
    Share 1109 Tweet 693
  • 4 PLACES TO GET HOT POT IN LAHORE

    1340 shares
    Share 536 Tweet 335
  • 3 HIGHLY-ANTICIPATED UPCOMING DRAMAS IN RAMADAN 2022

    1302 shares
    Share 521 Tweet 326
  • MERUB ALI BIOGRAPHY- AGE, FAMILY, AND CAREER INFO

    1199 shares
    Share 480 Tweet 300
  • THE BEST BRIDAL MAKEUP ARTISTS IN LAHORE

    1092 shares
    Share 437 Tweet 273

Instagram

    © Copyright 2023 - All Rights Reserved.

    No Result
    View All Result
    • Home
      • Giveaways
      • Press
    • STYLE
      • Siddy Styles
      • Trends
      • Style Star
      • Fashion Features
      • The Edit
    • BEAUTY
      • Beauty Minute
      • Wellness
      • Hair
      • Makeup
      • Skin
    • LIFESTYLE
      • Interior Design
      • Wanderlust
      • Food Safari
      • Entertainment
      • Events
      • Five Favourites
    • CULTURE
      • Cinema
      • Design
      • Art & Artists
      • Playlist
    • STORIES
      • Musings
      • Heart To Heart
      • Careers
      • Bucket List
    • SIDDY TV
      • Youtube Channel