The textile lawn giant, Al-Karam has always promised and guaranteed creative design aesthetics and novelty in Al-Karam Pret and Unstitched line, and to continue with the quality of standard and class, Al-Karam has recently announced the master designer, Ather Hafeez as the Creative Director for the Al-Karam Empire.

Ather Hafeez, who is a supremely talented designer himself, will be leading the design team which comprises of uber-skilled and experienced individuals who have a knack for originality and exuberance. Ather Hafeez comes with a landmark of work in his portfolio and has worked with the likes of Sana Safinaz, so based on his work we are expected to see designs that will be larger, abstract prints with a minimal use of floral art work. The new design scheme will be an exciting change for the Al-Karam consumers, who belong to a target group that wishes to have a greater choice in their everyday clothing collection.

According to the maestro himself, “Although I have big shoes to fill, I am thrilled to join Al-Karam and hopefully, will be able to add more uniqueness to the brand. This is somewhat challenging to do, especially for a brand that is associated with rich history. Having said that, the Al-Karam consumer requires peerless designs, that can be worn on a daily basis and that’s what I aim to deliver. I won’t reveal much about the collection, so you’d all just have to stay tuned to find out more about the designs!”

Since Athar Hafeez’s induction, he has been rigorously working with the design team to create a dimensional Spring/Summer 2018 collection by launching innovative designs in the market, whilst keeping the brand’s heritage alive.

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