SiddySays - Pakistan's Leading Fashion & Lifestyle Blog
  • HOME
    • Giveaways
    • Press
  • STYLE
    • Personal Style
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Make up
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
February 16, 2018by Faryal SyedNo CommentsFashion Features

AL-KARAM’S NEW CREATIVE DIRECTOR

The textile lawn giant, Al-Karam has always promised and guaranteed creative design aesthetics and novelty in Al-Karam Pret and Unstitched line, and to continue with the quality of standard and class, Al-Karam has recently announced the master designer, Ather Hafeez as the Creative Director for the Al-Karam Empire.

Ather Hafeez, who is a supremely talented designer himself, will be leading the design team which comprises of uber-skilled and experienced individuals who have a knack for originality and exuberance. Ather Hafeez comes with a landmark of work in his portfolio and has worked with the likes of Sana Safinaz, so based on his work we are expected to see designs that will be larger, abstract prints with a minimal use of floral art work. The new design scheme will be an exciting change for the Al-Karam consumers, who belong to a target group that wishes to have a greater choice in their everyday clothing collection.

According to the maestro himself, “Although I have big shoes to fill, I am thrilled to join Al-Karam and hopefully, will be able to add more uniqueness to the brand. This is somewhat challenging to do, especially for a brand that is associated with rich history. Having said that, the Al-Karam consumer requires peerless designs, that can be worn on a daily basis and that’s what I aim to deliver. I won’t reveal much about the collection, so you’d all just have to stay tuned to find out more about the designs!”

Since Athar Hafeez’s induction, he has been rigorously working with the design team to create a dimensional Spring/Summer 2018 collection by launching innovative designs in the market, whilst keeping the brand’s heritage alive.

Al Karam Studio al-karam Ather Shahzad Creative Head
Share:
Written by Faryal Syed
Asst Editor. Blogger. Enthusiast.

Related Posts

AFFORDABLE SUMMER TRENDS TO ADOPT FROM HUM SHOWCASE 19

April 22, 2019

SALE REPORT: IDEAS PRET

November 29, 2017
PHBCW 2018

PHBCW 2018 HAIR MEETS FASHION UNLIKE EVER BEFORE

January 25, 2019

Leave a Comment

Cancel Reply




For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

If you agree to these terms, please click here.

« Previous post
BUY THESE FOR THE BEST IN ORGANIC SKIN CARE
Next post »
POWER WOMEN IN PR: NUSRAT JAMIL

Search

Subscribe to our Newsletter

Popular Posts

GIVEAWAY: LALA

GIVEAWAY: LALA

February 6, 2017
GIVEAWAY: CHAAL

GIVEAWAY: CHAAL

November 28, 2016
GIVEAWAY: CABARĒT

GIVEAWAY: CABARĒT

February 20, 2017

Archive

Tweets by siddysays


We exist to inspire. We're not journalists, so we don’t bother accompanying images with articles – but rather our opinions and commentary on the subject. We feature anything and everything that catches our fancy be it fashion, people, interiors, food or places. The only qualifier is that it has to be gorgeous. Well we should think so anyway. Stay tuned to SiddySays.com and enjoy a scrapbook full of all things fabulous. We may be new here, but we have big plans and they start with you joining our journey. Follow us on instagram, pinterest, facebook & twitter and get ready to stay inspired.
© 2021 copyright. All rights reserved
  • HOME
    ▼
    • Giveaways
    • Press
  • STYLE
    ▼
    • Personal Style
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    ▼
    • Beauty Minute
    • Wellness
    • Hair
    • Make up
    • Skin
  • LIFESTYLE
    ▼
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    ▼
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    ▼
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    ▼
    • Youtube Channel