Fashion

Sales are the most popular activity that shopaholics look forward to all the year round. And due to the success of these activities, massive discounts are like the icing on the cake. One such sale is the Ideas Great Summer Sale offering up to 70% off on more than 4000 products in multiple categories. The sale is live in-stores and online so you can make all your dreams come true. You can get all your shopping needs sorted for the current season and as well as Eid-ul-Azha. Here are a few pieces that we have our eyes on: Printed chiffon dupatta, organza as embellishment on the sleeves and daman to add a tad femininity. The neckline embroidery and tassel finishing on this multi-coloured georgette shirt makes this 2-piece a steal. This is yet another favourite pick from the Great Summer Sale, a crepe embroidered shirt with dupatta. Muted and multicolour pastels for summers make for a cool palette and are very captivating to the eye like this outfit. The shirt has a fun floral print and the printed organza dupatta adds dimension to the shirt. The colour black has an unmatched elegance and endless wearability, which is why one should own that perfect black dress and we've added this black charmeuse silk printed jora to our shopping cart. A gold printed Indian raw silk trouser and printed organza dupatta completes the look....

We've eyed all the lawn trends that are already popular even though the lawn fever/ frenzy has just begun. Versatile prints and designs to spotting color trends and stitching styles, we're going to make your life easier with the...

Frankly, I think that all the celebrities saved their best looks for the Oscars 2023 because the Academy Awards were a thrilling night of luxury, sauve and fashion. To the ladies and all the gentlemen, everybody was a darling...

A man's wardrobe is not complete without a selection of polo shirts. Polo shirts are versatile, comfortable, and stylish. They can be dressed up or down, making them perfect for a variety of occasions. When it comes to polo...

As the chilly weather subsides in the following days and weeks, you may start looking for outfits that are versatile, yet functional. The all-new GulAhmed Crepe de Chine Collection might be the one for you. Each unstitched ensemble in...

Khaddar fabric is good for winters because it is a thick, heavy fabric that provides warmth and insulation. It is made from 100% cotton, which is a natural, breathable material that allows the skin to breathe and stay comfortable...

From body to ear, facial to oral, now finger piercing is a part of the long list of radically growing piercing trends in fashion. When I heard about finger piercing, I paused for a moment because this trend doesn't...

Women’s trousers are like wardrobe essentials and there are a variety of women’s pants that every girl can rock in different seasons and on multiple occasions. And let’s face it, there is no such thing as “too many pants.”...

What’s happening? Well, The Great Winter Sale by Ideas is now live with up to 5,000 products on up to 70% off. Wow! Now isn’t that exciting? Every new season brings new changes. Thanks to The Great Winter Sale,...

“The eyes, Chico, They never lie.” Al-Pacino spilled this fact years earlier. The beauty that the eyes behold is irresistible. The eyes speak and can make someone delve deeper into your soul. But, if you do not feel confident...