L’Oreal Paris Excellence Crème has recently introduced the Legends Collections to commemorate 20 years of providing their timeless hair colour collection. This range has been inspired by none other than Madam Noor Jahan, Barbra Sharif, and Tahira Syed – the original beauty icons of Pakistan.
Excellence Crème teamed up with the leading haute couture brand, Élan, under the dynamic ‘Ambassador of Fashion’ platform to introduce a capsule collection that pays homage to these legends all the while complementing the brand’s colour palette.
Mehreen Syed, the spokesperson for L’Oréal Paris Pakistan, alongside Cybil Chowdhry and Amna Babar appear in the collection’s photoshoot, to be revealed next month, displaying the talents of Nabila of Nabila’s Salon and the photographer Nadir Firoz Khan of NFK Photography.
Speaking about working on this project, image consultant, Nabila commented: “The experience of working with L’Oréal for the Legends collection was very refreshing as I had the privilege of recreating the looks of three of the most iconic women of Pakistan. I thoroughly enjoyed this project as each of these legends had a very distinct sense of style, be it Madam Noor Jahan’s elegant bun, Babra’s short bob or Tahira’s flowing shiny locks.”
L’Oréal Paris Excellence Crème’s Legends Collection comes in three iconic shades which have been developed with an exclusive mix of pigments to provide the signature triple protection. By recreating the hair tones these icons were renowned for the collection comes in three distinct shades: Brown, Light Mahogany Brown, and Ash Blond.
With reference to this new collaboration, Creative Director of Élan – Khadijah Shah stated: “Partnering with L’Oréal Paris under the umbrella of their ‘Ambassador of Fashion’ platform for the Legends collection is a unique way of bringing beauty and fashion together. I had the pleasure of celebrating the style of three legendary women of Pakistan by designing a bespoke luxury prêt collection that captures their aura and personality.”
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