The Lux Style Awards is one Pakistan’s most illustrious and glamorous event ceremonies that recognizes and awards, existing as well as emerging talent when it comes to “style” in the entertainment industry that’s spread over tributary categories such as; film, TV, music and fashion. But, admist all the beauty, charm and appeal, what makes the Lux Style Awards truly luxe in essence and spirit?
You can check out nominees in the Fashion category for LSA 21 here
Proudly tagged as a homegrown brand, the Lux Style Awards is a monolithic event to be held annually for the past 2 decades, one that has effortlessly put forth Pakistani talent on national and international forums with star-studded events. And, when it comes to the magnanimity and power of this platform to celebrate our industry, the artists and creators, the LSA have honored legends like Madam Noor Jehan, Shamim Ara and Mohammad Ali amongst many affluent names by awarding those Lifetime Achievement Awards throughout the years. Thus, displaying a dignified show of appreciation for our patronage, and instilling trust to showcase the best of the Pakistani entertainment industry from as early as 1947.
Moreover, to be nominated and awarded an LSA is a matter of prestige for every single artist, present or emerging, because it gives them bragging rights, as well as open doors for more opportunities to grow in this fast-paced industry. Therefore, the LSA’s have played an integral role in boosting images by rightfully crediting “talent” in the Pakistani industry.
Atif Aslam receiving Best Music Album for Doorie at the 6th Lux Style Awards 2007
The LSA’s have also given some major FIRSTS when it comes to amplifying the glam quotient; from unforgettable stylish looks, to going global, twice, by holding events held in (Dubai, 2004) and (Kuala Lumpur-Malaysia, 2007). So, we can proudly say that the LSA’s have presented an irrefutable image of Pakistan notwithstanding any odds.
And this year, the coveted 20th Lux Style Awards are back and geared up to re-ignite the same fervor and energy to award our entertainment industry, and entertain the audience in a total of 22 categories with the help of a revered jury, as well as, online voting.
So let’s watch out for the Lux Style Awards 2021 to light up your TV screens (soon!)