Why are relationships so hard today and why have we suddenly become so inept at making relationships last?

We’re living in the age of digital communication, recording every minute of our lives and are not prepared for the sacrifices or compromises, thus lacking in the energy, will and motivation to invest all that it takes to make any relationship work, because we want everything easy and that effects our most “sensitive relationships”.

At the heart of every relationship there is a person involved, who is your family member, your spouse, children and even your friends. The more closely w’re connected to the people we love, the happier we feel, and the more satisfied we are because our mental and personal well being is tied to the quality of our personal relationships, and this is also what lies at the core of Sensodyne’s (the #1 toothpaste brand to tackle sensitivity) newest campaign, #HasaasRishtey.

#HasaasRishtey is a beautiful reminder about the role “certain” relationships play in our lives. We all aim to live a life of comfort, to feel that we’ve made a difference, pursued our ambitions, but we also make sure to have our friends and loved ones in our lives, however there are some bonds that are simply “forever”. And it is these bonds that are purely based on “love” and what we ought to do to maintain them.

So, here’s how you can make your relationships strong and long-lasting with your loved ones.


We’re all going through something, both personal and professional, and most of us struggle to share or problems. So, drop everything you’re doing once or twice in a while and pay attention to those around you by listening to their words, and even their silence. And show them that you are there.


We’re constantly plugging into an electronic device which leaves us little time to plug into ourselves and others especially. So, focus on the quality of your time with your near and dear ones. Ignore social calls, look into their eyes, and show them that they matter.


Gather around the dinner table and eat a few times a week, minus cell phones, this way you are open to conversations and discussions about each family member, thus stepping into make the family bond stronger and open to communication.

Written by Faryal Syed
Asst Editor. Blogger. Enthusiast.