Nothing beats simplicity done right. We are all for finer things, but we do shy away from extremely complex silhouettes and designs. Which is why this edition of COCO by Zara Shahjahan seems promising to say the least. Daily wear clothes need to be comfortable and good quality (since we wash them frequently).  Unlike many other high-street brands in Pakistan, it adheres to simplicity in silhouettes, experimental and original prints with a strong focus on edgy details- making each piece and each customer, a style statement.

The fabric is custom made, the hues are rich, the embroideries and prints are fun and young, and with a price point that actually suits the pocket, COCO by Zara Shahjahan Lawn consists of 7 designs and 2 color ways, making it a good purchase.

If you want to see before you buy, the shoot is already out (see images below) featuring Zara Abid, shot by Abdullah Harris. The collection is in stores starting today at all Zara Shahjahan outlets. Have a look and pick your favorite!


Written by Amna Niazi
Managing Editor, SiddySays.