I guess we all know EGO; a high-street brand that offers ready-to-wear ensembles in all shapes and sizes. Now, after a mild ‘hiatus’, the brand seems to be all invigorated ready to take on the booming high street market! EGO has introduced five new lines in celebration of Eid complimenting their products. These are in addition to their prêt-àporter collection and include:


The range of shoes includes a wide variety of options featuring 24 styles starting at as little as PKR 1950/- engineered specifically for comfort.


In addition to prêt-àporter, EGO will now also offer cotton with chiffon/rayon stoles unstitched fabric has 25 unique designs. The fabric is available in 2 pieces and ranges from PKR 2650/- to PKR 3950/-


The jewellery pieces starting for as littles as PKR 600/- offer trendy items fit to funk up any outfit.


A range of bags, purses, wallets and a large collection of wraps for the everyday woman are now available.


Knitwear separates are now available to pair with any tunic or shirt you may buy.

Aimed at young women, The entire range by EGO is available at all of their 26 outlets throughout Pakistan and online on their website www.wearego.com.

Meanwhile, we at SiddySays, are excited to bring you an exclusive chance to win an outfit from EGO. All you have to do is tell us the location of your nearest EGO outlet (hint: check here) and one reason why you follow SiddySays, in the comments section below. Get a chance to win! The competition results will be announced soon!

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Written by Foha Raza
Assistant Editor.