LALA Textiles really needs no introduction. On of the biggest names in the textile industry, LALA is synonymous with quality. We recently saw the brand’s luxury pret collection on ramps of FPW16, and had a little chit chat with Danish Lala regarding their experience!

SS: Lala at FPW16, tell us about the experience?

It was great – we have been a part of FPW since 2013. The brand not only participated on the ramp but also hosted an official lunch in association with Fashion Pakistan Council to kick off FPW (we have hosted lunch since 2013 with the recent one taking place at Café Aylanto). Our experience has been great as always – the entire FPW team was very helpful and guided us through this. We are proud to be a part of the platform and experience.

SS: What made you get into a fashion week?

We are a busy brand – with quite a few unstitched collections launching every month thus it was necessary to translate this onto the ramp in order to show how these outfits can be created according to the audience members. Being a textile brand, our goal is to inspire audiences to create the perfect ensemble that portrays their personality.

SS: What was the most exciting part of the experience?

The most exciting experience for Lala designers was that they experimented and represented their chiffon and embroidered collection/Luxury pret for the first time. It was a new experiment and was success.

SS: What would you do differently next time?

This was the first time Lala showcased their luxury pret collection ‘SHEEN’ – we are working to introduce our luxury collection within our flagship store thus we wanted to bring this onto the ramp to attain feedback as well as inform audience members that apart from lawn we are divulging into different segments of the market.

SS: Tell us the inspiration behind the collection?

‘SHEEN’ represented a fusion of western and eastern cuts in 16 designs. Inspired by shimmer and all that glitters; ‘SHEEN’ embodied the use of the finest fabrics in hues of gold accompanied by signature stones embellishments and sequences of Zari embroidery interpreted across a range of silhouettes.

SS: One thing you would like to change about the Fashion Week?

The platform grows every day and our experience has been good so far – thus we only would like to suggest that the council keeps on taking this initiative forward and bringing top designers on one platform.



Written by Amna Niazi
Managing Editor, SiddySays.