Plush on Instagram to understand that Pashmina Ahmed is a style star. Her sartorial choices are always unique, quirky and uber chic and it is this style that seeps in to her designs and uplifts them. Ever since I’ve been introduced to Plush, I’ve always had some item from their collection on my wishlist, be it the brocade tops or reversible bomber jackets from F/W14 or the from their S/S14 collection. Pashmina’s clothes, be it pret or couture are always fun and eclectic. Inspired by lots of pop art and everyday life, Pash (we’re friends by now!) incorporates images and ideas that might be considered kitsch into her designs, only with that special Plush zing added. Her clothes have character and add character to whoever wears them. Not a lot of designers have such panache. So, today we bring you an exclusive peek into her S/S14 collection, Roses Are Red and speak to Pash about what exactly makes this collection so cool.
The Middle East is filled with fashionistas, be it shoppers, bloggers or socialites! They appreciate design, they love to spend and they aren’t shy when it comes to fashion. palatino;”>The popular Tala Samman has a few Plush items in her closet amongst other bloggers such as the sexy and super cool Nour of LovebyN . This of course, makes us feel very, very loved!
Which is your favourite piece from your latest collection and how would you style it so that it transitions from day to night seemlessly? 
www.plushbypash.com and get Plush delivered to their doorsteps!
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