Pakistan’s renowned clothing brand Alkaram just launched its festive collection volume 1 with the beautiful Ayeza Khan as the Brand Ambassador. And this time around, the collection will be playing with a lot of different fabric, design and embellishments so each outfit stands out from the other.

Alkaram’s festive collection is the most premium, a top of the line collections of the year 2018 and the most celebrated. The use of textured fabrics such as Chiffon, Silk and Jacquard have been fabulously used with intricate embellishments and detailed embroidery to exude opulence and grandeur. You can opt to look celebratory or formal with the colour palette that incorporates maroons, reds and copper.

To give the brand a face, Alkaram has collaborated with the ethereal-looking Ayeza Khan as the Brand Ambassador because she represents beauty, grace and timelessness that is stitched in the silhouette of Alkaram as a brand. Ayeza Khan is popularly known for her brilliant performances and contribution in the TV industry; she’s an award-winning actress and has been entertaining the Pakistani audience for years now.

Written by Faryal Syed
Asst Editor. Blogger. Enthusiast.