SiddySays - Pakistan's Leading Fashion & Lifestyle Blog
  • HOME
    • Giveaways
    • Press
  • STYLE
    • Personal Style
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    • Beauty Minute
    • Wellness
    • Hair
    • Make up
    • Skin
  • LIFESTYLE
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    • Youtube Channel
March 18, 2019by Foha Raza1 CommentSTYLE, Trends

#LETWOMENBE BY EDENROBE

#letwomenbe by edenrobe

Edenrobe is a fashion forward apparel brand that has just launched their latest campaign #LetWomenBe by edenrobe woman. This new campaign features the versatile face, Sana Javed who represents the face of the modern woman in Pakistan. This collection has launched on March 9, 2019 and is an exciting and eclectic mix of ensembles that are simply to die for. While the collection itself has some incredible pieces, we are blown away by the narrative of this year’s line. The collection has been launched with a unique set of principles laid down by the brand. Not just this, the collection itself is a stellar combination of colours, prints and embellishment.

The latest campaign by edenrobe is versatile and bold. It address a serious grievance in our society, the lack of women empowerment. The concept of their new line revolves around celebrating womanhood and real femininity. Through this campaign, the brand hopes promote the inclusion of women as part of society at par with men thereby empowering them. They ask the basic question: why should a woman in the working sphere be treated like an alien? There is nothing out of place when a woman leaves her home to go out into the public sphere for work or education or even leisure. Therefore, a working woman or rather any woman, should be nothing out of the ordinary no matter what she chooses to make of her life. She could be a doctor, an engineer,  The campaign pays homage to the women who take a chance. Those who step out of the comforts of their designated spaces and reach out to claim their own territory.


This impressive campaign addresses the real woman of our society. Not just the glitz and glamour we see on billboards. It is about talking to women as an integral part of society who are equitable to men. As part of their campaign, they have launched a whole line of apparel. This apparel is perfect for the woman who is courageous and daring. It is for the confident woman who dares to dream.

The brand has also launched a video that resonates with a similar fact. The video dares the society to stand between women and their dreams. We see women side-by-side men, doing everything a man can do. For example, riding a bike, winning awards, playing cricket and more.


Additionally, Instagram has supported edenrobe’s campaign #LetWomenBe with fervour. We see numerous women holding placards on Insta with tag lines such as “I am not bossy, I am passionate”, “What I have is a 9 to 9 job and I couldn’t be happier”, “Think Equality”, “I believe in me” among so many more. Numerous influencers and women have come out to support this movement as well. Making this campaign


#LetWomenBe by edenrobe is a line of unstitched apparel with more than 113 designs featuring 1 piece, 2 pieces and 3 pieces. The collections include a Mother’s collection, Chiffon Dupatta, Premium, Silk Dupatta and Woven collection. It aims to cater to all the real women who stand tall side-by-side men and create a place for themselves in society. All outfits are made with breezy fabrics perfect for the coming summer featuring alluring shades of the season. We love the colourful embroideries and playful prints that offer a multi-dimensional approach to womenswear. You can dress it up or down with a simple change in accessories and lip colour. This is one of the key reasons, edenrobe is a top choice for the merciless summer.


#LetWomenBeByEdenRobe Celebrating Womenhood Eden Robe Edenrobe edenrobe woman Edenrobe women Let Women Be Real Femininity Woman Women Empowerment
Share:
Written by Foha Raza
Assistant Editor.

Related Posts

maya ali

STYLE STAR: INSIDE WITH MAYA ALI AT A FAMILY WEDDING

February 1, 2019
Generation Eid

EID LINES:GENERATION

September 21, 2015
Imran ashraf

STYLE STAR: THE OTHER SIDE OF BHOLA AKA IMRAN ASHRAF

February 27, 2019

    1 Comment

  1. Ibrahim April 4, 2019 at 4:03 pm Reply

    Hello,
    This is a really nice Article. Loved It!

Leave a Comment

Cancel Reply




For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

If you agree to these terms, please click here.

« Previous post
MIRA SETHI IS LIVING PROOF THAT SARIS ARE SIMPLY THE BEST
Next post »
THE ULTIMATE NAIL TRENDS 2019

Search

Subscribe to our Newsletter

Popular Posts

GIVEAWAY: LALA

GIVEAWAY: LALA

February 6, 2017
GIVEAWAY: CHAAL

GIVEAWAY: CHAAL

November 28, 2016
GIVEAWAY: CABARĒT

GIVEAWAY: CABARĒT

February 20, 2017

Archive

Tweets by siddysays


We exist to inspire. We're not journalists, so we don’t bother accompanying images with articles – but rather our opinions and commentary on the subject. We feature anything and everything that catches our fancy be it fashion, people, interiors, food or places. The only qualifier is that it has to be gorgeous. Well we should think so anyway. Stay tuned to SiddySays.com and enjoy a scrapbook full of all things fabulous. We may be new here, but we have big plans and they start with you joining our journey. Follow us on instagram, pinterest, facebook & twitter and get ready to stay inspired.
© 2021 copyright. All rights reserved
  • HOME
    ▼
    • Giveaways
    • Press
  • STYLE
    ▼
    • Personal Style
    • Siddy Styles
    • Trends
    • Style Star
    • Fashion Features
    • The Edit
  • BEAUTY
    ▼
    • Beauty Minute
    • Wellness
    • Hair
    • Make up
    • Skin
  • LIFESTYLE
    ▼
    • Interior Design
    • Wanderlust
    • Food Safari
    • Entertainment
    • Events
    • Five Favourites
  • CULTURE
    ▼
    • Cinema
    • Design
    • Art & Artists
    • Playlist
  • STORIES
    ▼
    • Musings
    • Heart To Heart
    • Careers
    • Bucket List
  • SIDDY TV
    ▼
    • Youtube Channel