Everything else may be under doubt but the value of McDonald’s fries is beyond any doubt. Crispy outside and tasty inside, these fries are worth eating all day. They may get you daydreaming about fries on a hectic day. McDonald’s in Malaysia with the cooperation of its creative agency has introduced McDonald’s fries crosswalk. It might have left you with some confusion. So, know about this campaign.
What Is The Purpose Of McDonald’s Fries Crosswalk?
Recently McDonald’s celebrated its 40th anniversary in Malaysia. As thanks to the customers, it opted for a creative approach by bringing fries down to the streets. When on a busy day, your stomach growls with hunger, the hand-painted fries on the crosswalk are the best guide to fulfil your appetite. The creative agency partner, Leo Burnett Malaysia, suggested hand-paint fries on the path which lead to the restaurant. It turned out to be a brilliant idea like who could stop themselves from walking to the heavens.
This McDonald’s fries crosswalk is painted in Bukit Bintang which is the centre of attention in Kuala Lampur. Mc Donald’s opened its first franchise here in Malaysia 40 years ago. That is why the company decided to celebrate having completed these many years successfully.
Along with leading the customers to the restaurant in an attractive way, the painting also makes Bukit Bintang a tourist spot for the visitors. This has become a must-visit spot for visitors to Kuala Lumpur. The fries that are painted are huge enough to be seen from a great distance. The company was working on the concept for over seven months until the idea finally came to reality. Mc Donald’s came up with this strategy as one of the strongest attractions for the visitors by putting the food weakness in the humungous visualization in front of people.
Other Campaigns From McDonald’s
This is not just it by McDonald’s. McDonald’s always tries to come up with something attractive as their promotional strategies. As it started this McDonald’s fries crosswalk in Malaysia, it came up with a social campaign in Norway. Norway is facing pollution. Thus, to create awareness, it posted billboards alongside roads to make people realize the hazards. The billboards could not work more effectively alone until the company put iconic brand trash bins alongside the road. This helped to create a sense of guilt among the people to stop littering everywhere.