True genius of a designer lies in not just being able to conjure fabulous creations or pieces of breath-taking art work on ramp, but also by being able to have equal forte in the field of marketing and retail. Pakistani designer, Tena Durrani, seems to dip her footing in both.
Bringing forth a collection titled, Omorose, Durrani was amongst a handful of designers in the Winter/Festive spell of Fashion Pakistan Week 2015, who was able to grasp the concept of retailing straight off the ramp. Her bridal collection consisted of a beautiful mesh between classical silhouettes with tinge of modern edge and trends infused within it, which would appeal to the masses.
Her wide range of lenghas, glamorized shirtwaists and straight trousers, embellished sarees and flowy goddess gowns were market-friendly and retail-ready as soon as they hit the ramp. Bringing forth a cohesive capsule of outré and extravagant trousseau, Durrani played around with soft palette shades as well as burgundy velvets on ivory gold, watermelons and reds with gold, to suit the modern eastern bride.
She made use of voluminous, swoop-back lenghas that where etched with fine gold hand work and encrusted with Swarovski. Her soft layering of bottoms not only added the feminine touch to the entire collection but also added an aura of sensuality as she paired her avatars with sheer netted dupatta with spatter ‘jaal’ detailing and boarders.
In all, Omorose by Tena Durrani was all about sculpted silhouettes and rich-gem colors all in one. A cohesive and smart collection, Omorose gets a thumbs up!