We are fans of Pepe Jeans mostly because of its spot on trend, fun and the variety is enviable. So, we were excited when we heard that the brand was launching their pre-collection Autumn/Winter 2015.

The latest collection by Pepe Jeans offers numerous options for both men and women. For men this season, the brand has opted for a combination of sportswear, street-style, pop-art-inspired and easy, functional designs that see some graphics in the mix. The concept behind each design is to offer comfort and modernity to create a contemporary wardrobe. Meanwhile, the womenswear in the new collection works with a variety of designs strategically developed for the sophisticated and fashion-forward woman. Traditional British inspirations can be seen with a fresh take on creative and a rather bold style. This makes Pepe Jeans a must-have for the coming winter season!

CEO Pepe Jeans Pakistan Saad Javed Akram with Boxing Champion Amir Khan

Like everything Pepe has to offer, the pre-collection too was launched in style. The World Boxing Champion, Amir Khan, who is also the face of Pepe in Pakistan, was seen at the event along with his wife, Faryal Makhdoom. According to Khan, “I love the Pepe Jeans style, I love the fit and I love that one of the best British brands has opened its doors in Pakistan.”

Meanwhile, CEO Pepe Jeans Pakistan, Saad Javed Akram said: “It is an honour to have Amir Khan represent Pepe Jeans in Pakistan for the launch of our AW15 pre-collection. Everything blended so well, Britain’s champ for Britain’s favorite brand!”

Naturally, we can’t wait to see what the brand will pull off next! In the meantime, log on to www.pepejeans.com and peruse away or check out their Instagram www.instagram.com/pepejeanspakistan

Written by Foha Raza
Assistant Editor.