The London based jeans brand ‘Pepe Jeans’ has finally arrived in Lahore. With the successful launch of their first store at Centaurus Mall, Islamabad, Pepe Jeans London has opened up shop at Vogue Towers, M.M. Alam Road in Lahore. Pepe Jeans London is the go-to jeans brand for the young-at heart, fun, quirky and fashionable.

Pepe jeans London comes from humble beginnings, starting at the famous Portobello Road, London. Over a few decades Pepe has made not only a name for itself but is also associated with a particular brand image. Competing with denim giants such as Levis- Pepe has successfully carved out a niche for itself. The brand has a contemporary image, which is hip and fresh with clean cuts. Pepe Jeans London offers all that is fashionable with its own signature style. The detail in their jeans has everyone from the serious to the casual wearers buying from them. In keeping with the demands of the customers and global fashion trends, Pepe Jeans offers some amazing cuts in their basic line as well as a range of dyes and washes for the fashionable lines.

With the average Pakistani becoming more conscious of what they wear and staying in line with global fashion trends, jeans are a necessity. Pepe offers a wide range of styles, colours, washes and dyes. Pepe Jeans London’s shop in Lahore has something for everyone: for the casual jean wearer they have their basic blue dyes in a variety of styles whether you are looking for ankle grazers or the classic boot cut that seems to be making a comeback; for on-the-go mothers they have a fashionable and chic selection of jeans and tops with basic blacks to summery corals. They also have shorts for men in lighter colours that are perfect for the summer. Men in Pakistan tend to complain about the lack of styles available when it comes to jeans that are available in the market. Pepe brings to all those looking for the hipster skinny or a slight boot cut for men, their entire range of jeans as is seen on the international market!

Pepe Jeans’s flagship stores in Lahore and Islamabad have stocked their latest Spring/Summer 2015 collection. The collection is a mix of denim in various colours, styles and washes to cotton tees for men and women as well as tops and dresses for women. They also stock a variety of accessories such as bags, belts and hats. So head on over to Pepe Jeans and get geared for the remainder of our long summer! Can’t wait to go to the store? Have a look at what happened at the event: