Pink Chiffon is a fashion brand that is the brainchild of US based designer, Ashraf Feerasta Daredia. The brand focuses on bringing today’s women el egant and trendy Eastern wear ensembles that are in-line with the current trends at affordable price points.

Recently, Pink Chiffon showcased a collection at RAWAJ fashion show in San Antonio. RAWAJ is a platform for internationally based Pakistani fashion designers that holds their show annually. This was RAWAJ’s third annual show. At the show, designers like Afsheen Mehboob, PKDL, Sonar, Sadaf Amir, Aura and many more along with Pink Chiffon showcased their collections to appeal to the Pakistani segment present in America. The event was attended by 350 people and was covered by the American media as well. The event was hosted to support a local charity called ‘Children’s Shelter’

Pink Chiffon was launched in the year 2013 and debuted its first collection at Karachi Fashion Week in the same year. It specializes in Semi-Formals, Formals and Bridals with their forte being Bespoke orders. Every customized order is individually designed in-keeping with the vision of the client. Within one year, Pink Chiffon has developed a clientele all over the world ranging from India & Pakistan to the United States.

Pink Chiffon is available at L’Atelier (Islamabad and Lahore) and  Fashion Pakistan Lounge, Karachi. For appointments and bookings, you can contact them at +92-322-4190747

Written by Foha Raza
Assistant Editor.