Zara Shahjahan is one of the coveted designers at PFDC L’Oreal Paris Bridal Week this year and we are definitely very excited to see what she has to offer. For those of you who don’t know, Zara Shahjahan also recently showcased in India at the Lakme Fashion Week, in addition to a string of shows locally and abroad since the beginning of this year… Here she speaks to us about her collection at the PLBW2014…
helvetica, sans-serif;”> What is your design philosophy?
helvetica, sans-serif;”> What is the key bridal trend this season?
helvetica, sans-serif;”>Inspiration for the collection – folk and a hybrid of cultures. Colors and prints that speak volumes about ethnicity and culture.
helvetica, sans-serif;”>We are walking into uncharted territory this time by showing something totally different, something we have not experimented with before. We are showcasing a collection that really pushes our own design philosophy. Zara Shahjahan is known for vintage florals. We are at a tangent from our previous collections this time and doing something very ethnic.
helvetica, sans-serif;”>Honestly, we very excited about how this collection turns out and how our customers respond to this change.
helvetica, sans-serif;”>Ethnic prints, embroideries, traditional hand work.