SS: How did you end up in PR? 
SR: One of my good friends, Alina Shahid who now runs a popular blog called The Style Journal recommended me for a summer internship in Lotus PR while I was in college. There was no turning back after that.

SS: Describe yourself in three words
SR: Impulsive,  go-getter and ebullient

SS: How has social media affected PR?
SR: Social Media has increased the awareness of PR by tenth-fold.  Earlier when I got into PR, it was mostly focused on magazine, newspapers, Tv with a few leading web portals. So many had to go on to portals to keep themselves updated. Thanks to Instagram now, people can just browse through their Insta feeds and get to know about multiple campaigns that are taking place. Also the trend of hashtags, social media awareness campaign have hit an all time new high because of this trend.

SS: What are the challenges you face as being a successful woman in PR and how do you push yourself through tough times?
SR: I try to take a step back and reflect on the issues and how I can best resolve them. Oh and a mani/pedi during this process cheers me up as well!

SS: Do you consider yourself successful?
SR:  I am in good health with friends and family who love me and work that I enjoy, so I think yes I am successful.

SS: How do you achieve work/life balance?
SR: I’ve been working for so long, my life is all about work. But then again it’s always good to tune out and stay away from your phone and emails.

SS: What’s your super power and why?
SR: Bargaining! Haha, actually I’m full of energy and always on the go. Once I become involved in something it’s hard for me to go back till something is not perfect. I don’t like to change things.

SS: What are your favourite social media platforms and why?
SR: Instagram: a picture says a thousand words and Insta stories say a lot more.


Written by Faryal Syed
Asst Editor. Blogger. Enthusiast.