As the name suggests, Rano’s Heirlooms is a fashion label that is about celebrating and preserving the timelessness of Muslim heritage and traditional craftsmanship and has been around since the year 1993. Rano (or Rano Khala as most of the people we know seem to refer to her) believes in creating unique ensembles that highlight ethnic hand embroideries on a variety of cuts and silhouettes ranging from the very traditional to something the young would love to adorn.
At the Rano’s Heirlooms store opening, the fabric range for outfit included the simplest materials, cotton all the way to lush velvets and the more ornate fabrics one is used to seeing at weddings. You can purchase angrakhas, kurtas, cholis, jackets, shawls, chaddars and heavy formals among so many others that we saw on display. While the price tags may seem high, Rano explained the intricacy of ‘kaam’ on her outfits and how she was committed to not just promoting but in some cases also reviving the finest of handwork.
We had a hands-on chance to see the collection at the launch of their outlet in Mall 94 held by Alena Peerzada at Peer Events. Here is what we saw.
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