I started Republic Womenswear, at first, to cater to the female clientele that would accompany their male family members for clothes at Republic. Often they would ask us as to why we are not doing a womenswear line. Being part of every step in my husband’s business and helping him from selecting designs and generating business plans, I gained a thorough knowledge of the market and the clothing business itself. From designing clothes for a few clients initially and getting an immense response we finally thought of entering the market formally. Omer has helped me at every step that we have taken in this business and credit also goes to him for where it stands now.
The Republic woman is strong, independent and experimental with fashion. She is not afraid to embrace international trends. This brand is for women with a refined taste for details, aesthetics and for someone who knows the difference between regular and luxury. Republic woman is not afraid to stand out of the crowd and make a statement.
Internationally, I find Queen Rania as one of the most well dressed women and I love her aesthetics when it comes to fashion. Locally, I feel that Mahira Khan has a very unique and genuine face as opposed to other celebrities.
Yes, we are branching out into various new lines. We will be soon introducing a pret line that allows you to buy wedding wear off the rack. We, as a brand, have felt a huge need for such pret wear in the market.