SANA SAFINAZ WINTER COLLECTION 2015

Collection after collection, whether its spring/summer, autumn/winter, festive or bridal, Sana Safinaz have been delivering some great designs every time. From Couture to Pret they have done it all, and with many feathers in their cap and awards under their belt they continue to move forward and seems like there is no stopping them. The Sana Safinaz Winter collection 2015 is diverse and beautiful designed while keeping in mind the vast demographic that loves wearing their clothes.

We spoke to Sana Hashwani to get an exclusive insight to their newest A/W2015 collection work

1. What are the winter trends being introduced by Sana Safinaz this year?

SS: This winter Sana Safinaz has introduced an eclectic blend of rich hues, solid patterns and playful silhouettes which are reflected around our 8 new categories which our brand has injected into our product mix.

2. Could you tell us more about these new categories?

SS: We have increased our existing lines and now we are in the market with a total of 8 lines. The following lines are now stocked in store.

-SS Basics

-Printed Collection

-Embroidered Essentials

-Premium Embroidered Lawn

-Signature

-Exclusive

-Black and Gold

-Silk Collection

3. What is the color palette for the collection?

SS: The color palette varies from rich hues to bright postmodern neon shades, and the perennial Sana Safinaz classic shades are always in the mix.

4. What were the fabric considerations for this collection as winters are very diverse across Pakistan?

SS: Fabric at Sana Safinaz goes through a lot of R&D and careful planning to get the right mix as we are a national brand catering to all the cities across Pakistan. We offer a large variety ranging from Slub to Marina, and Linen mixes for more moderate winters.

5. One winter accessory you love?

SS: Our very own Sana Safinaz “Lets Blossom” Clutches.

6. How is this year’s collection different from last years?

SS: This year’s winter collection has a bit of graphic elements incorporated to give a younger feel. This season, we have also played with varied silhouettes.

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Written by Amna Niazi
Managing Editor, SiddySays.