Dolmen Mall Clifton buzzed with activity and excitement eve of March 25th, witnessing the first ever lawn edition from Sapphire textiles. The event organized and managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, the fashion presentation choreography by Fia and public relations by Lotus was attended by Sapphire patrons and crème de le crème of Karachi.
So how was the event different from the rest of the lawn launches we have been to? To answer it simply, the product range. Starting from Rs. 2600 for a three piece printed lawn jora upto Rs. 6600 for an embroidered lawn jora with silk or chiffon dupattas were a treat for the eyes and easy on the pocket without any compromise on quality.
According to Khadija, the first edition of Sapphire Lawn is a journey of self-discovery for the free spirited Sapphire woman. The versatile and multi-faceted prints draw upon influences from across time and geographical borders resulting in a vibrant color palette and indigenous, novelty prints and patterns.
Nabeel Abdullah, Director, Sapphire Textile, added, “The use of the finest quality fabric through Sapphire’s decades of experience in manufacturing, combined with the design prowess of Khadijah Shah, promises a lawn with an unparalleled smooth finish with vibrant colours and designs. Our promise to patrons isan ultimate luxurious and designed collection that can be utilised for day and night wear at an affordable price.”
We are looking forward to more creative and affordable designer wear from this brand we have grown to love in a very short time!