Promoting a film for any actor can be a tedious task when it involves traveling around the world, but for the cast of Parchi, the fun was endless – whether it was dropping by at the local cinema, turning up at SiddySays head quarters or doing a shoot for SouchAj. The brand SouchAj is a timeless tale with luxe fibers and creativity at the helm of craftsman’s. Classic work and royalty is synonymous with the name SouchAj. So, for their campaign, The Runway Bride, #theroyalheirloom fall/winter 2017 we shot with the cast of Parchi.

For hair and makeup, we had Hussain Raza, the jewelry was provided by Humna Amir Jewerly, and photography was done by Azeem Sani. We conceptualized 4 looks for Hareem Farooq, 3 looks for Ali Rehman and 2 looks for Ahmed Ali Akbar that were exhilarating.

The idea was to capture the raw and earth feel through heavy bridal/luxury wear and depict the quintessential man and woman.

Look 1: Hareem Farooq and Ali Rehman

Look 2: Hareem Farooq and Ali Rehman

Look 3: Hareem Farooq and Ali Rehman

Look 4: Hareem Farooq and Ali Akbar

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