Pakistan has one of the most unforgiving summers in the world. Which is why we really love scouting for a great kurta every chance we get. For kurta shopping, our priority is always finding that piece which can be paired in different ways, is trendy with summer-friendly fabric and most importantly is easy on ...
Eid is round the corner. But many of us don't have the luxury to spend endless hours shopping for the right outfit, which is why social media really helps make up one's mind before venturing off to achieve the impossible. So, we thought why not be a part of the ...
Digital Prints have been all the rage recently, especially in the world of Pakistani high street Pret. Last year Gul Ahmed's Ideas Pret launched its own digital dreams collection that we loved for its colours and bold designs. As an extension to the Digital Dreams line, Ideas Pret has now introduced ...
For me comfort and style are two essentials for any piece of winter clothing, and as mentioned many times before, I can not stand the dull and dreary colors of winter clothes. Which is why I love this soft pink kurta by Ideas Pret. It is a perfect day wear piece ...
So like all girls, we love dressing up, and working round the clock we are usually pressed for time to store hop and find what we like in different stores. Which is why raiding the Ideas store in Defence Lahore was an exciting proposition. Even though the store is multi ...