Ideas by Gul Ahmed is the place where you will find complete wardrobe solutions. The Ideas Pret section boasts of a variety of embroidered, silk, and digital printed ready to wear outfits along with accessories such as shoes and bags. IDEAS SALE Recently the brand announced a very impressive annual ...
Just when we thought we have your summer wardrobe ready, along came Nourhan. An advocate of simpler prints and beautiful colors, we have always supported clothes that share our aesthetic. Nourhan was definitely a pleasant surprise after many not so inspirational clothes we have witnessed. Here are some of our picks. Ferozi ...
With so many new lawns coming in, we sometimes forget that its not a mechanical process of churning fabric in a factory, it is mostly the passion of some creative people that gets translated on to fabric. One such Lawn this season which was inception and passion of a very ...
This year Zara Shahjahan presents her second independent Lawn collection, Noor-Bano an ode to the romantic Pakistani woman, captured through a mystical campaign shot in Cholistan and the palaces of Bahawalpur by Abdullah Haris, featuring the beautiful SyraShehroz. The stunning expanse of the mysterious desert and the historic backdrop of ...
If you thought last year was a hit, you have no idea what a treat you are in for this season with Elan Lawn. Just two days to go, women are already cramming outside stores for pre booking and cutting deals with shop keepers and stockists to pay extra to ...