I’ve been searching for a phrase that would put my feelings into words, but I haven’t been able to find them, and perhaps this is the best way that I can explain how deeply touched I am after watching wedding compilations curated by Yratta Media Inc. of people headed towards matrimonial bless.

Wedding Photography and Videography has seen a huge shift over the last few years in Pakistan because family affairs have become more intimate and meaningful. And Yratta Media Inc. has immensely contributed in turning the real life stories from the past and present into a vibrant and aesthetic display of art for the future by creating a sensitive description around every wedding affair. Even though The Videographers in Lahore and The Wedding Story Films in Karachi are also making short wedding films around a narrative. However, Yratta Media Inc. has amped up the game by producing work that highlights emotions, the importance of family, and above all, the meaning of love through the usage of colors, unique styles, imagery and music.

So why should Yratta Media Inc be curating your wedding memories? Well, here’s why.

YRATTA MEDIA INC ARE STORY TELLERS

Yratta Media Inc. creates wedding stories that have an interesting take to presenting the visual story of a couple and take on a different kind of approach to bring all the elements together that make two people whole. “Tough Love” is Yratta Media’s recent work that gave us glimpses of a family that has dealt with loss and finding love, which was beautifully documented and underlined with an original composition of music and lyrics to fit into the narrative of Esha and Rohail’s journey.

THEY MAKE YOU BELIEVE IN THE SANCTITY OF MARRIAGE

Mira Sethi’s wedding was one of the highlights of 2019, and Yratta Media Inc. also covered her wedding. The video journeyed from Mira’s rhetorical declaration of her aspirations on her convocation, to introducing her husband Bilal, while crescendo-ing towards the end with a bittersweet interaction with her mother on her mehndi. The flow of the narrative is tied together with a bow on top, as it turns into a tear-jerker towards the end.

THEIR DANCE VIDEOS ARE ON POINT

From the dance videos, to the snippets of interaction, to clips that just capture the over all mood of the event, Yratta Media blurs the line of film cinematography and wedding films.

THE VERSATILITY

Going through their work, one realizes that no two video executions are the same. It’s visible from the portfolio that individuality, and versatility are definitely their forte.

Yratta Media

THEY ARE A BUNCH OF ARTISTS

The days of wedding videos taking on the production quality of commercial projects are not far away it seems. Companies like Yratta Media are truly pushing the envelope and re-imagining the possibilities of what it means to have the perfect memory of your day. Content creators with wholesome understanding of the craft of cinema are truly what sets the few apart from names like The Videographers and The Wedding Story Films.

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Written by Faryal Syed
Asst Editor. Blogger. Enthusiast.